Small Business Big Marketing
Marketing Made Simple
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Mr. Inspirational has his granny to thank for his success! Join me for my most inspiring fireside chat yet.
From how to break through business blockages, to the power ...
From how to break through business blockages, to the power of systems, to what to do when the chips are down (really down), to the importance of continual self-improvement, to cold-calling tips. They're just some of the marketing mysteries uncovered in...
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How to use transparency as a marketing strategy.
Find out how Daniel Perry from Handyman Startup uses transparency ...
Find out how Daniel Perry from Handyman Startup uses transparency as a marketing strategy to grow his business and how content marketing and podcasting has helped other tradies with their businesses. - This week I also answer a question from James req...
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How to write copy that converts.
In this episode I cover how to write copy that ...
In this episode I cover how to write copy that converts, I give some feedback to a listener who’s recently launched their own podcast, I remind us all of the importance of being single-minded in our marketing plus I share some heartfelt feedback. -
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Eagle Boys Pizza founder talks Guerrilla marketing, growing through innovation, how to define your price position. #sbbm
What do innovation, guerrilla marketing, and price positioning have in ...
What do innovation, guerrilla marketing, and price positioning have in common? They're all marketing strategies Tom Potter, founder of Eagle Boys Pizza and Crusty Devil Bakehouse, has used to build his brands.
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The ‘retail is dead’ episode. Plus loads more marketing gold.
Retail's future (or lack of ;0), cold calling, having a ...
Retail's future (or lack of ;0), cold calling, having a vision, vehicle signage, concept stores, providing a customer experience, self-improvement & promoting a wardrobe business are just some of the marketing mysteries uncovered in this episode of the...
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Travelsim CEO talks partnerships, messaging and the moment that changed everything.
In this episode I chat with Jamien Zimmerman, CEO of ...
In this episode I chat with Jamien Zimmerman, CEO of Travelsim, who took a simple problem many travellers have and solved it with a SIM card you put in your phone when you go overseas. The result? No bill shock! -
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It’s a listener love in! We talk eNewsletters, regrets of the dying, low cost branding, Facebook conversions & meet ups. Plus, I get a kiss and a caning!
So much marketing love to spread around. And so little ...
So much marketing love to spread around. And so little time. - Unfortunately, this past week I've been struck down with the man flu and could hardly talk (I know, me not being able to talk!), so this week I decided to answer some listener questions.
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Google Adwords tips and tricks for 2013/14. AKA the advertising money tree episode!
" ... it really is a little magic money machine ...
" ... it really is a little magic money machine sitting on your desk." - That's how today's guest, Mike Rhodes, founder of WebSavvy, describes Google Adwords. - Now they are very big words - but Mike honestly believes that Adwords is about as close t...
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How To Promote Your Business Offline. AKA old school marketing!
It's old school marketing all the way this week. None ...
It's old school marketing all the way this week. None of this fancy new online marketing. Uh-uh! That's for the young kids. - Tune in and you'll discover how to promote your business offline. Yep ... no websites, likes, tweets, hashtags, PPCs,
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Marketing ideas abound, 7 listener questions answered plus I get on my soapbox!
As small business owners, marketing can often be pushed to ...
As small business owners, marketing can often be pushed to the back of the pile as we find ourselves working hard in the business, but rarely on the business. - Or in some cases, marketing ideas abound but it's the time and knowledge required to imple...
